How Important Is Your Brand? What does this mean for you?

Understanding your Brand and the power of it is so important in business.  As an example let's take the iPhone.

See the people in line here, they are waiting on the release of the new iPhone 6. The strange thing is this release is still two weeks out. What's more bizarre is no one knows what the updates are on the iPhone 6, yes, it's still a mystery.  What's even more bizarre is the third and fourth person in this line paid the first and second person 2500.00 a piece for their spots.  This shows the power of Brand marketing. That's called sight unseen marketing and it proves the power of the brand.  We as entrepreneurs should always concentrate on our brands because the power of the brand is what sells the product! We should always market our brand because WE are our brand!  To succeed in any business you should always remember " you do not market your company, you market your brand" Tanya Aliza.  

People do not purchase your company, they purchase your brand or a facsimile of it et al  iPhone,iPad, Galaxy S5, they do not purchase Apple, Samsung, etc... So it is always important to market your brand Because your BRAND is you.